It’s no secret that watching cat videos on the internet is a favorite pastime for many. Remember, this entertaining time waster is so popular nowadays that hordes of feline fanatics flock to internet cat video screenings across the U.S. to watch the videos together, on a big screen (cat attire optional). But thankfully, you don’t need vacation days or travel plans to watch funny cat videos from home on your own computer. Since Facebook is a virtual water cooler for work-at-home people like me, I see my fair share of funny cat videos. OK, more than my fair share. There are worse ways to take a “comic relief” break from work, right? Plus, laughter is good for the soul. At least, that’s my story and I’m sticking to it! Here are some of my favorite, recently viewed YouTube videos of cats doing funny things. Cat plays peek a boo Cat imitates boxers on TV This kitten just wants to play – why does he get the cold shoulder? A compilation of epic jumping fails

Cat drinks from water cooler (this could get expensive) Cats versus the mirror, vacuum cleaner, an aquarium, their own tail, a lizard and more A game of one potato, two potato gone wrong Three cats watch tennis on TV Read more articles by Julia WilliamsWelcome to this week's Top That! YouTube's Tyler Oakley and POPSUGAR's Becca Frucht have your weekly pop culture fix — are you ready?! This week we're breaking down the biggest viral hits. A cat who loves the vacuum cleaner, Michael Shannon's dramatic reading of the sorority sister letter, plus Vanilla Ice goes Amish, Arnold Schwarzenegger has road rage, and more! So sit back and enjoy as Tyler and Becca guide you through the latest and greatest from the weird and wonderful web! We'll be looking to see if you can top us, so send in your own buzz-worthy submissions and we could feature your choices on the next episode of Top That! on POPSUGAR Girls' Guide!For more information on Energy Labelling click here

Amount of dust emitted from the vacuum exhaust.handheld vacuum cleaner malaysia Pick up on carpetdyson vacuum cleaners canadian tire Dirt pick up based on Wilton carpet.gm 80 vacuum cleaner Pick up on hard floor Dirt pick up based on hard surface with crevice. Vax Air Stretch Pet Upright Vacuum Cleaner See Product Fiche/Energy Rating Chart The Vax AirTM Stretch Pet is a powerful and lightweight upright vacuum cleaner with a long reach hose and cord. It’s also perfect for homes with pets as the TurboTool helps to remove stubborn dirt and pet hair from surfaces around your home. 17m reach- long cord and hose Multi-cyclonic for no loss of suction*I was a couple years late to the party, but last winter I joined the 9 million-plus people who've watched the YouTube classic, "Cat in a Shark Costume Chases a Duck While Riding a Roomba."

The title is pretty much self-explanatory. But after I finished watching (and laughing), what I was really interested in was getting myself a Roomba. The little robotic vacuum cleaners have been around for more than a decade now, but after some Googling I discovered that recent models have taken things to a whole new level: scheduling, wireless integration, advanced "dirt detection," etc. I had to have one. What followed was an unintentional crash course in the potential (and pitfalls) of shopping and customer service in the social media era. It's no longer news that social media is everywhere. The average user logs in for nearly 1.7 hours every day, or 12 hours a week, according to GlobalWebIndex. By some accounts, millennials watch more YouTube than TV. But what’s easy to miss—at least from inside big companies—is how fundamentally social media has already changed how we spend not just our time but our money. While we've been busy watching cat videos, social platforms have quietly turned nearly every aspect of customer experience on its head.

The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media. Nor are businesses themselves, for the most part, driving this shift; much of the time, they're catching up to it. It’s one thing to see the stats on this digital transformation (and there are plenty), but it’s another to experience it firsthand when you least expect it—like when you’re shopping for a Roomba. Now, I’m an early adopter when it comes to technology, and I live and breathe social media at Hootsuite. But for businesses that are just testing the social media waters, my little Roomba saga may shed some light on how Twitter, Facebook, and other networks are quietly and radically reshaping the timeless march long known as the customer journey. To be clear, I’m definitely not a paid Roomba spokesperson, and this shift applies to far more than just robotic vacuums. After I had my fill of cats-on-Roombas YouTube videos (turns out this is a whole genre), I got down to the business of picking out my model.

Whereas in the distant past this would have involved going down to an electronics store or, in the more recent past, plowing my way through CNET reviews, in this instance I headed over to Twitter and asked my followers if anyone had a Roomba they really loved.Guided by the wisdom of the crowd (or at least the few friends who replied), I set my sights on the Roomba 880, which was supposedly quieter and more powerful than other models. Interesting side note: While buying the model online, I noticed that the Roomba folks had actually co-opted the whole cat thing in their sales materials—"Just make sure your cat doesn't hop on board the cleaning extravaganza and turn your Roomba into its personal hoverboard." In a canny marketing move, what started out as a silly meme on social media found its way into corporate ad copy. A few days later, my new Roomba arrived—an unboxing that I celebrated, of course, on Facebook. I didn’t really think twice about doing this. You get something new, you post it on Facebook, right?—ideally driving your friends wild with jealousy over your new gadget.

(Some YouTube all-stars have taken this to a whole different level, attracting literally millions of views for unboxings of stuff like Disney products.) The flip side, though, is that all this is an especially powerful (not to mention free) form of advertising for the brand in question—not least because the plug is coming from people you know and trust. Just two days after my triumphant unboxing, however, disaster struck—and my faith in the power of social media was, at least temporarily, tested. While I was at work, my brand new Roomba got a little overzealous around a Christmas tree I'd set up for the holidays. I returned home to find a string of lights gobbled up by the little vacuum, which was stuck at the scene of the crime. Pine needles and smashed ornaments littered the floor. It turned out my $700 Roomba 880 was a total bust. So I did what came naturally. I took to Twitter to vent my frustration. Businesses have always respected the power of word-of-mouth reviews—especially negative ones.

The old adage goes that one happy customer tells three friends, while an unhappy customer tells 10. In the social media era, those numbers need to be raised by an order of magnitude. Worst-case scenario, a creative customer complaint goes viral and reaches millions, generating press coverage and a full-blown PR nightmare. (The classic example: the "United Breaks Guitars" music video, with 15 million views and counting, but there are many, many more.) What’s clear is that the age of customers trying to navigate automated phone systems, only to be put on hold, is coming to a swift and inglorious end. An estimated 67% of consumers now tap networks like Twitter and Facebook for customer service. And 60% of people who complain on Twitter expect a response within an hour. Many companies, however, are failing to keep up. A recent survey of 500 top retailers shows only 20% of questions sent via Twitter and 54% sent via Facebook get a response—period. And the average response time is more than 27 hours.

But the smart companies are already well ahead of the pack. I had a feeling that by including the #roomba hashtag in my angry Tweet, the customer service team at iRobot (maker of the Roomba) might take notice. And the very next day, they did—and then some. Because iRobot was active on social media, the company was able to pause my angry rant in its tracks. Their response was fast (relatively speaking), personalized, and done with a dash of humor. More than anything, this little exchange crystallized to me the power and potential of customer service on social platforms. Using simple, cheap tools, iRobot turned what could've been a mini PR disaster into an opportunity. Some studies show that social media customer service costs around $1 per interaction, versus $6 for phone service.) And instead of blasting out messages about my awful Roomba experience, I was ready to sing the company’s praises. When a brand new Roomba 980 showed up at my door a few days later, the first thing I did was share a pic with the Twitterverse.

I was genuinely appreciative. But, incidentally, this also meant more free advertising for the iRobot team—a likelihood that may well have factored into its decision to send a free vacuum to my doorstep. To give my Tweet some extra juice, I even made sure that my dog Barbie made it into the photo (pets being guaranteed gold on social media). Now, I realize that my standing as the head of a social media company might have factored in to how iRobot handled my Twitter angst. But that doesn't disprove the point: The company still had a customer service team in place, not only to actively monitor social media, but who were also trained to respond to customer feedback quickly and meaningfully. Many companies, it's safe to say, still don't. What’s the moral of this little social media saga? It’s easy to say that social media is changing how people interact with companies, but it can sometimes be hard to see it up close. The Roomba experience brought that reality home for me, and I don’t think it’s at all unique, even if companies haven't equally clued in yet.