Advertising vacuum cleaners in a Mother's Day sale is 'wrong' and sexist, a woman has said of department store BIG W.Lyndsey Regan-Evans had seen shelves full of Dyson vacuum cleaners under a 'Happy Mother's Day' sign in one of the Australian stores, and posted it to their Facebook page with her critique.She said she 'loved' her own Dyson, but didn't want a 'b****y cleaning appliance for Mother's Day'. Lyndsey Regan-Evans posted this image of vacuum cleaners underneath Mother's Day branding at a BIG W to the department store's Facebook page, telling them it was 'wrong' Despite saying it was wrong, Ms Regan-Evans also said she didn't find it offensive and thought it was 'funny' She said she 'loved' her own Dyson - but didn't want a cleaning appliance for Mother's Day'I didn't find it offensive... I just thought it was funny.. Hey thanks for all your hard work as a mum here's a vacuum to clean up after me !!,' she added.She told Daily Mail Australia she found it funny because it was sexist and BIG W was oblivious as to why.'I'm sitting at home breast feeding after being up all night and here's an idea for my first Mother's Day - a bloody vacuum' Gee what a reward.'She said the way to decide if it was sexist or not was to see if it had featured in BIG W's Father's Day display.

BIG W apologised for any offence caused and said the vacuums weren't intended to be 'purposely directed as gifts for Mother's Day'BIG W responded saying the vacuums were 'not intended to be purposely directed as gifts for Mother's Day'. vacuum cleaner for pet hair reviews 2010It also said they were featured items on offer in its catalogue, and apologised for any offence caused.new bissell vacuum cleanerIt had passed the feedback on to its marketing team, the post said. rainbow vacuum cleaner testOther social media users echoed her sentiment that advertising the appliances for Mother's Day was wrong. Although some weren't impressed, others liked the idea.One woman wrote: 'I'd love a new Dyson, I don't find it offensive at all.

Nothing better than new appliances in my opinion. Better than a robe and slippers. Even though it's the thought that counts.' On the Big W website, a range of beauty items and appliances are advertised under the heading 'Mother's Day gift ideas'.Daily Mail Australia has attempted to contact BIG W for comment, but reached the company outside of operating hours. BIG W said it had passed the feedback on to its marketing team and apologised for any offence caused Daily Mail Australia has attempted to contact BIG W for comment, but reached the company outside of operating hours Dyson DC 44 Animal Enter your postcode to view Stock Levels & Delivery Options Patented Dyson Radix Cyclone™ technology. Powered by the Dyson digital motor V2 which is 3 times faster than conventional motors Motorised floor tool with carbon fibre filaments to clean hard floors and carpet. Includes: Mini motorised tool, combination accessory tool, crevice tool and docking station.

No extra costs – no bags, washable lifetime filters. Delivery InformationOrders placed before 5pm AEST Monday to Friday will be picked and packed within 3 business days. Delivery Time FramesThe timeframe for home delivery of this product depends on your delivery location. - For metro areas our delivery time frame is 3 - 5 business days - For regional areas our delivery time frame is 5 - 7 business days - For remote locations our delivery time frames is to 14 business days Once your order has been marked as shipped you will receive an email informing you of your parcel’s consignment number and the carrier it is shipping with. Please note that these are estimates only. What appliance not to promote during this important season. Big W has apologised on social media for advertising vacuum cleaners in a Mother’s Day sale after receiving a lashing on Facebook. For the unitiated, most women do not enjoy performing housework despite desiring a clean home and the issue of who does the housework is one of the most contentious within a marriage or partnership.

Unfortunately for Big W, the guffaw has now been read by the millions of UK readers of the Daily Mail, which posted the story from its Australian site to its local site this morning. According to the Daily Mail, Lyndsey Regan-Evans had seen shelves full of Dyson vacuum cleaners under a ‘Happy Mother’s Day’ sign in one of her local stores, and posted it to Big W’s Facebook page with her critique. Lyndsey said she ‘loved’ her own Dyson, but didn’t want a ‘b****y cleaning appliance for Mother’s Day’. ‘I didn’t find it offensive… I just thought it was funny. Hey thanks for all your hard work as a mum here’s a vacuum to clean up after me!!,’ she added. ‘I’m sitting at home breast feeding after being up all night and here’s an idea for my first Mother’s Day – a bloody vacuum’ Gee what a reward.’ Photo courtesy: Lyndsey Regan-Evans More pertinently, she said the way to decide if it was sexist or not, was to see if it had featured in BIG W’s Father’s Day display.

BIG W has apologised for any offence caused and said the vacuums weren’t intended to be ‘purposely directed as gifts for Mother’s Day’ despite the appliances sitting directly underneath a Happy Mother’s Day sign. It also said they were featured items on offer in its catalogue and that it had passed the feedback on to its marketing team. Meanwhile, other social media users echoed her sentiment that advertising the appliances for Mother’s Day was wrong. Although some weren’t impressed, others liked the idea. One woman wrote: ‘I’d love a new Dyson, I don’t find it offensive at all. Even though it’s the thought that counts.’ On the Big W website, a range of beauty items and appliances are advertised under the heading ‘Mother’s Day gift ideas’. Daily Mail Australia said it attempted to contact BIG W for comment, but reached the company outside of operating hours. Big W’s strategy was surprising, considering the amount of content available on how to market to women.