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CEO Jonas Samuelson's comments on the Q2 resultsElectrolux operating income for the second quarter increased significantly compared to the same period previous year and amounted to SEK 1,564m. Let’s bring healthy, home-cooked food to every dinner table Global eating habits are changing as our passion for food is booming. In a new global competition, Electrolux now seeks innovative ideas to inspire healthier, more sustainable home cooking. The winner will receive a... Eureka is a brand of Electrolux Small Appliances North America and a manufacturer of vacuum and other household floor and surface cleaners. The company offers a full line of vacuum cleaners, including uprights, canisters, sticks, handhelds, home built-in systems, battery-powered vacuums, steam cleaners and home cleaning systems. Eureka also manufactures aftermarket vacuum accessories, such as bags, belts and filters. 1922 Eureka Model 9 vacuum ad, offering a 10-day home trial of the product. Eureka Vacuum Cleaner Company was founded in 1909 in Detroit, Mich. by Toronto, Canada-born real estate auctioneer Fred Wardell (1866-1952)[1] to sell vacuum cleaners for which he had acquired several patents.

[2] At first only selling vacuum cleaners manufactured by others, in 1913 he and four partners purchased their first plant. In 1922 they introduced the Eureka Model 9, which undercut their main competitor Hoover by 50% in price, with the same horsepower motor and a front-mounted bag that customers preferred to Hoover's rear-mounted bag, offered with a 10-day home trial, becoming the Model T of the vacuum cleaner industry, selling 1 million units in three years.
industrial strength vacuum cleaner reviewBy 1927 Eureka sold 2 million units, selling one-third of all vacuums manufactured in the United States and settling into a perennial second place position behind Hoover.
hoover vacuum cleaners manual 1930 saw expansion into the making of other appliances with the introduction of the Eureka electric range.
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Partly due to the costs of a massive door-to-door sales force, along with the Great Depression, in the late 1930s the company went into the red, divesting its door-to-door force in 1940, and still operating in the red until it was saved only by World War II and a wartime production business. Williams Oil-O-Matic heater, shown in a company catalogue. In 1945 looking to get into the booming postwar appliance industry, the company merged with Williams Oil-O-Matic, a Bloomington, Ill., manufacturer (founded 1918) of oil-based heaters and refrigerators for the home, and the name of the company was changed to Eureka-Williams Corporation. The company went on to expand its horizons, eventually manufacturing such diverse items as heaters, air conditioners, a wooden lung, and school furniture. In 1953 it was purchased by Henney Motor Company of Freeport, Illinois, and in 1959 it became a division of National Union Electric Corporation, going on in 1961 to become the first U.S. manufacturer of a purpose-built electric car, the Henney Kilowatt, which flopped commercially.

In 1974 Eureka was purchased by AB Electrolux of Sweden and the name was changed back to the Eureka Company. In 1993 it had 20% of the $600 million vacuum cleaner market, vs. 35% for Hoover. In 2004 the use of the Eureka company name was discontinued and replaced with Electrolux Home Products Division.[3] In August 2011 Electrolux Small Appliances North America relocated to Charlotte, N.C., from Bloomington, Ill., uniting the corporate office operations and support functions for all of Electrolux's North American vacuum, small appliance, and major appliance brands under one roof. (2013) Today Eureka vacuum cleaners are manufactured by the parent company, AB Electrolux. Eureka manufactures a variety of vacuum and household cleaner types, including uprights, steam mops, and hand and stick vacuums. Eureka's multi-surface vacuum cleaners give consumers a powerful and effective clean and offer a variety of exclusive technologies, including AirSpeed Technology [5] and SuctionSeal Technology.

and by a variety of national retailers.I get annoyed when I have to clean up extensively up after a vacuum cleaner. As you might expect, we intentionally dirty our floors when testing vacuums, and some work is required to reset the floor after a test run for any machine. But instead of small touchups, the Electrolux Ergorapido Lithium Ion Brushroll Clean Xtra necessitated that I vacuum the testing surfaces all over again with a different machine after every single run across all types of surfaces and all types of dirt. This Electrolux vac updates the Ergorapido series to mixed results. It now has a more powerful lithium ion battery to go along with the company's standout vacuum feature -- the brushroll clean. It's a simple concept. The brushroll cavity houses a blade that rests out of the way at the top of the compartment. Get hair tangled on the bristles, and you can press a lever while the vacuum's running to lower the blade and slice the hair away. Given that I recently tested the highly competent Eureka Brushroll Clean with SuctionSeal from the same parent company of Electrolux -- a machine that sold me on the whole brushroll clean concept -- I had high hopes for this Electrolux stick.

It has an attractive design, and it maneuvers beautifully. It just won't get your floors clean and the brushroll clean feature isn't as effective on this stick as it was on the Eureka upright. Despite the reasonable $150 price and the solid design, I can't recommend the Electrolux Ergorapido Lithium Ion Brushroll Clean Xtra. Far and away, the best thing about this vacuum is the maneuverability. The vacuum's head attaches to the body with flexible hosing for the air flow and a pivoting joint that can turn almost a full 180 degrees. As a result, with a turn of the wrist, the vacuum can swivel 90 degrees in either direction and readily navigate any corner. The Electrolux Ergorapido Lithium Ion Brushroll Clean Xtra weighs just over 5 pounds, so it's easy to lift, though not necessarily more so than the many other stick vacs we've tested. The lithium ion battery holds a charge well, running for over 30 minutes on normal speed and 14 minutes on high speed, though it takes a long 4 hours to regain a full charge.

For comparison, the most competent stick vacs we've tested -- the Hoover Linx and the Dyson V6 series -- each hold a charge for 15 to 20 minutes of work, but fill up after 3 hours of down time. In turbo mode, the Dyson v6 only lasts 6 minutes. On the front of the Ergorapido, four LEDs help you keep track of the vac's remaining charge while you work, though the display is slightly counterintuitive. The Ergorapido only uses three of the four lights to indicate your charge level. So if your vac has over 75 percent of battery life left, you'll see three orange bars lit. Two light up between 25 and 75 percent charge, one lights with less than that, and that one LED blinks when the battery runs out. I would have expected the four lights to each represent a quarter of the total charge, and had to use the instruction manual to figure out the Ergorapido's specific code. When I first started using it, I thought the unlit fourth light meant I hadn't fully charged it. Instead, the fourth light only turns on when there's a problem.

It shines red instead of orange -- it's solid red if the engine is overheated, and it blinks if the airflow is clogged. It didn't take me long to learn the Electrolux's LED system, and having four lights and two colors allows it to relay somewhat specific signals through a simple mechanic. I prefer a simple progress gauge as on the Black & Decker 36v Max Lithium Stick Vacuum with ORA Technology . The lights for those blink when there's a problem as well. The second color on the ErgoRapido feels like overkill and is why the system is counterintuitive, but again, it communicates with more clarity than most once you learn its language. Above the LEDs is a power button specific to the pull out hand vac. While in place in the stick vac frame, the hand vac juts out slightly. Push a button above it, and it ejects easily. It also snaps back into the main vac securely, so this is a convertible vacuum that converts well. You might think that's a given, but we found on the Bissell Bolt Ion 2-in1 Lightweight Cordless Vacuum that it's not.

You'll need to pull the hand vac free to access the dust bin, which you'll need to empty regularly, since it's a little undersized. With the Dyson V6 vacs, you empty dirt with a single button press. With the Ergorapido, you need to remove the hand vac, remove the bin compartment and lift off the filter. It's a little complicated, but each piece snaps into and out of place easily and securely. The attachments don't provide that same satisfying snap when you fit them on the end of the hand vac, and the Ergorapido only includes two -- a crevice tool and a brush. Given the brushroll clean feature, the convertible hand vac, and the reasonable $150 price point, I didn't think the Ergorapido too bare bones in terms of features, despite the small number of included attachments. I also liked the look of it, though its base red coloring reminded me of Dirt Devil 's traditional appearance. The buttons accent the red with silver. In addition to the power button on the hand vac and the button that ejects the hand vac, another power button and a speed control button sit at the top of the stick vac's handle, within reach of your thumb while gripping the machine.