We'd like to preface this story by saying "Don't try this at home," but we already know somebody—probably in Ukraine—is going to seize the opportunity anyway. Having warned you, we hereby assuage our consciences. Companies like GoPro and Samsung have made a mark on YouTube culture by using powerful demonstrations—from smart surfboards to sledding toddlers—to punt their fare. Now, LG's jumping into the fray with something we can't quite recall seeing before. It partnered with 2015 U.S. Extreme Rock Climbing medalist Sierra Blair-Coyle, who, in a video that defies belief, scales a skyscraper Spiderman-style, using suctions powered by two LG Code Zero K94SGN vacuum cleaners mounted on her back: The building is about 460 feet high and situated in Songdo International Business District, a "smart city" about 40 miles southwest of Seoul, South Korea. It took Blair-Coyle about 30 minutes to get to the top, stopping just once to swap out her vacuums. While Blair-Coyle is a pro, harnessed by safety ropes, the very logistics of the feat give us vertigo: The suctions have to bear the vacuums' weight in addition to her own, and Slashgear imagines that she probably had to turn each one off whenever she wanted to lift a pad off the glass.

You really need a cool head to make this work. LG hopes this will draw attention to the technological innovation happening in banal, everyday tools. The thinking makes sense: A demonstration like this is unexpected in a sector that suffers from an almost painful lack of imagination, and it places LG's Code Zero soundly in the ranks of the extreme demo-purveyors that populate the leisure tech space (we'd like to see Samsung test its fear-fighting VR in a situation like this!). The best result a vacuum brand can hope for is a hard answer to the question "But will it catch the butt crumbs trapped in the couch?" By this metric, this work is a resounding success. It doesn't even matter how the Code Zero performs after your last Doritos binge. After seeing how well it holds weight while scaling glass, we'd feel stupid even asking. CLIMBER HARNESSES POWER OF LG CORDZERO™ TO SCALE OFFICE TOWER Made Possible with Smart Inverter Motor™ and Advanced Battery Technology SEOUL, May 24, 2016 — With nothing more than two LG CordZero™ canister vacuum cleaners strapped to her back, professional rock climber Sierra Blair-Coyle successfully scaled the side of a 140-meter high-rise building.

The powerful performance of CordZero™ technology was on full display as LG teamed up with Blair-Coyle to create a unique climbing device using suction pads and the lightweight and long-lasting lithium-ion battery-equipped appliance.Blair-Coyle completed the climb in less than 30 minutes, stopping only once for a fresh pair of vacuums, successfully pulling off the first stunt of its kind. LG’s Smart Inverter Motor™ offers the most powerful performance in the cordless vacuum category, combining high efficiency with durability in a compact size. vacuum steam cleaner combo ukThe Smart Inverter Motor™ is on average 28 percent smaller, 24 percent lighter and 13 percent more efficient than conventional vacuum motors. vacuum cleaner upholstery attachmentPowering the motor is the highly efficient PowerPack™ 80V lithium-ion battery, which provides up to 40 minutes of power in regular mode after only a four-hour charge.karcher vacuum cleaners prices

“We hoped to draw attention to the innovative technologies that power the appliances we so often take for granted and this project succeeded in doing just that,” said Simon Jeon, senior vice president of washing machine business unit at the LG Home Appliance & Air Solution Company. “We wanted to demonstrate that today’s vacuum cleaners include sophisticated technologies that can undertake extraordinary challenges and thanks to Sierra, I think the message came through loud and clear.”To demonstrate the suction power of its new CordZero canister vacuum cleaner, LG had professional rock climber Sierra Blair-Coyle take part in a one-of-a-kind stunt. The tech company removed her from her natural element and tasked her with ascending the side of a 33-story office building in South Korea. Harnessed in for safety precautions, her only caveats were that she had only 40 minutes to do it and any climbing equipment would not be her own. Instead, a pair of CordZero vacuums were strapped to her back, their nozzles swapped out for suction cups.

Blair-Coyle relied on her own climbing abilities to do the brunt of the work, needing only to stop midway through her ascent to swap out each vacuum’s set of lithium-ion batteries. Meanwhile, Dyson is building better hair dryers. Your Daily Dose of Highsnobiety Receive the best in sneakers, fashion and street culture straight to your inbox!GEICO Insurance: The Unskippable Pre-Roll Ad Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too. Adidas: There will be haters Adidas launched a new campaign with an online film which got two million views in two days. One of the most entertaining piece from Adidas lately. Rewind YouTube Style 2014: A Year in Video It’s that time of year again when we look back at what the world has been loving on the internet this year!

Rewind YouTube Style 2014 takes a look back at the year’s biggest video hits. As with previous years this mash-up is an original production, rather than just a montage of already-existing footage, highlighting [...] IKEA: The Time Travel Experiments So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...] Pedigree: YouTube Ad Revenue Donations Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...] Waves 4 Water: YouTube Annotations Campaign

Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’… It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message [...] Moones: Interactive ‘Playing Drunk’ Music Video In the last 48 hours, this interactive YouTube music video by ‘Moones’ has gone from 10,000 views to about 700,000 views, through the creation of a very cool way of watching the band play… Yes, they play drunk, or what they want you to think, is drunk. You can select between about 5 angles [...] Skittles Figurines: The YouTube Experience Here’s a pretty cool piece of interactive YouTube content from Skittles, starting out as what feels like a 30 second ad and turns into a choose your own adventure style video clip that sees you smashing old antique figurines to try and turn them into piles of Skittles!

Volkswagen: Hidden Frame YouTube Ad Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. Volkswagen: The Automatic Skip Ad on YouTube Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...] Qualcomm Mobile: Best Bus Stop Ever A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to [...]

Red Bull Kluge: Ultimate Athlete Dominos This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...] YouTube: The 5 Second Skip Ad Campaign I think everyone has had some sort of idea for the Skip Ad button on YouTube, but here’s a live one for a government environmental care agency in Chile (by MayoDraftfcb) showcasing a range of environmental messages that challenge you to either skip the ad or skip the behaviour. In just one week, over 80,000 [...] YouTube: The U.S. Election Hub Check out the new YouTube ‘Politics’ Election Hub that’s just launched, a custom aggregation of political content around the 2012 U.S. Presidential Election from across the world, no need to watch the news how, you’ll get it all here, from sources like Aljazeera, The New York Times, ABC News, WSJ, Larry King and BuzzFeed.

Goodyear: ‘Control Freak’ Live Test Drives Here’s a different kind of way to sell tyres from Goodyear, test drives! A bit weird right? It almost sounds too generic… Well, maybe not when you’ve placed the new Eagle F1 tyres on a top of the line BMW sports edition and setup a crazy stunt track to demo the tyres on with unsuspecting [...] Volkswagen “The Original Click” YouTube Ads Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...] TippExperience 2: Hunter and Bear’s Time Warp Remember the TippExperience from just over a year ago? It was that very cool “Hunter Shoots A Bear” interactive YouTube campaign that finished up with something like 50 millions views..

Well, they are back, and this time it’s Hunter and Bear’s Birthday… Only this time, they are both in a world of trouble as a [...] Mad Men: The 8-Bit YouTube Advergame Mad Men is back and along with it comes a host of great content, including this weirdly wonderful 8-Bit YouTube “Choose Your Own Adventure” style Advergame that is getting some solid traction. It’s less than 5 days old and already over 300,000 people have played the game (or at least started it), plenty of the [...] Scandinavian Airlines: QR Code Video Offers Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...] LG: Fashion Industry Vacuum Cleaner Viral Ok so this sounds a little weird right, a vacuum cleaner viral video?