Godfreys are a niche appliance retailer based in Australia and New Zealand that primarily sell vacuum cleaners. Godfrey Cohen founded the first Godfreys store in 1931 in Prahran, Melbourne.[1] The business expanded within Australia as demand from customers increased after World War Two, and the product range grew from solely bagged vacuum cleaners to include steam mops, carpet shampooers and bagless vacuum cleaners over time. Godfreys was sold to private equity companies Pacific Equity Partners and CCMP Capital Asia for $350m in 2006.[3] In 2012, the business underwent a major restructure to reduce debt by over 90%[4] and replaced outgoing CEO Stephen Heath with industry veteran Tom Krulis. Godfreys consists of a combination of 209 company and franchise stores in Australia and New Zealand.[5] In addition to their retail stores, Godfreys owns multiple vacuum service and repair centres across the two countries. Godfreys currently holds the license to distribute Hoover brand vacuum cleaners in Australia and New Zealand.

In addition to the Hoover brand, Godfreys also distributes the Wertheim brand of cleaning products in Australia, and recently have begun providing Lux products from Europe under the brand name Sauber due to name infringement issues with Lux Asia Pacific which is owned by Vorwerk.jual aksesoris vacuum cleaner Godfreys have obtained brand awareness in Australia and New Zealand through many years of similar television advertisements featuring John Hardy.henry vacuum cleaner size[8] The company has been subject to several advertising complaints in the last decade, specifically around its use of the term 'Ship Hot' in its 2006 television commercials[9] and in 2013 for its use of political names in television advertising including Tony Abbott, Kevin Rudd and Clive Palmer.robot vacuum cleaner on carpet

In November 2013 Godfreys withdrew a New Zealand advert following complaints of racism. The advert featured a white male wearing an "afro" style wig using terms such as ""aww hey Bro, this one's bigger than Kim Dotcom's chilly bin aye ... Godfreys heaps big sale ... Aww bro this one's bigger than Gerry Brownlee's undies aye ... Aww it's heaps big, choice." (mimicking a "lower class" person of Māori or Pacific Island descent, as well as referencing the overweight politician Gerry Brownlee, and equally large media presence Kim Dotcom [11]This is the moment a row over a 'faulty' $279 clothes dryer descended into a violent brawl in a factory outlet store after a mother demanded a full refund.Store owner, Michael, 50, said he feared for his life when he was allegedly slapped in the face, choked, bitten and lunged at with a stack of shelves by a group who complained about a dryer.But the mother from Melbourne who requested the refund for the dryer has also claimed that she was hit in the back of the head by a vacuum cleaner pole during the brawl at the Big Mama store.

CCTV footage aired on A Current Affair shows the disagreement escalate into a violent fight between the customers and staff members. CCTV footage shows the moment a row over a 'faulty' $279 clothes dryer descended into a violent brawl in a factory outlet store after a mother demanded a full refund, pictured (bottom left) is store owner Store owner, Michael, 50, said he feared for his life when he was held down on the counter Video footage shows one customer coming to the shop keeper's aid and brandishing a vacuum cleaner pole The store owner can be seen being dragged across the counter and narrowly avoiding being smashed in the head by a stack of shelves.One man can be heard screaming ‘I think you’re f****** lying' while holding the store owner in a headlock.'I saw my life flash before my eyes and I just thought I need to get out of the way,' Michael told Daily Mail Australia.'I was slapped in the face, choked and even bitten. It was terrifying when one man lunged at me with a huge stack of shelves.

I just kept thinking about my wife and son.'He broke his ankle during the brawl in August last year and was not able to work for three months.Michael claimed that he offered the woman a full refund and a brand new machine if the store was unable to fix the dryer, but he said that the mother kept demanding cash from his own wallet. The Melbourne mother (pictured) claimed she was threatened and hit on her shoulder and the back of her head with a metal pole after requesting a refund for a $279 dryer at the Big Mamma store Video footage shows the store owner being pushed and shoved so hard that the computer falls off the counter The shop keeper said he feared for his life when he was lunged at with the stack of shelves One customer came to the shop keepers aid and was seen defending himself with a metal pole Video footage shows a man brandishing one of the metal poles and being held back by others in the shop A disagreement over the refund then escalated into chaos, with mobile phone footage showing a fight between customers and staff'The dryer broke because she did not use the correct filter.

She paid for a service call and we found her daughter's sock wedged in the fan.'Video footage shows one customer coming to the shop keeper's aid and brandishing a vacuum cleaner pole.The mother, who had come to the Hoppers Crossing factory outlet store with some friends, claimed she was attacked with a vacuum cleaner pole.'He didn't want to listen to anything I had to say,' the mother told Seven News.'Basically (it) was meant to be a quick simple thing. Go in, get my money back, walk away. That's it.'But… he did actually escalating to a lot more than what it should've (sic).  I was hit in the back of the shoulder and in back of the head.' Four people have been charged with assault and affray and they are due to appear in court in March. Michael broke his ankle during the brawl in August last year and was not able to work for three months 'Do you want a f***king busted head? Do you want a busted f***king head?' one man is heard shouting in the video Four people have been charged with assault and affray over the brawl at the Big Mama store (pictured)