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Hoover - Eureka - SEBO - Electrolux All Vac is dedicated to providing "Old Fashion Service". We succeed in Vacuum Repair where others can't. We have years of experience and will deliever quality products and services, everytime. We also install and service Central Vacuum Units for residental and commercial customers. Please call us at (805) 642-9559 for more information about Central Vacuum Unit Sales and Services. Replacement bags and filters are available online.The president of Augusta-based America’s Remanufacturing Company was merely trying to make a buck off a load of near-new Dirt Devil vacuum cleaners – all customer returns – that had found their way back to the manufacturer. Branum didn’t realize that taking the landfill-bound appliances from their Ohio factory to a small shop behind his former business, Branum’s Sewing and Vacuum Center, would eventually result in him refurbishing enough vacuums to fill a Wal-Mart-sized warehouse.

The 55-year-old entrepreneur is neither boastful nor flashy, but he doesn’t mince words when it comes to describing his rapidly expanding enterprise. “I’m the largest small appliance remanufacturer in the world,” he said.
vacuum cleaner motor turbine Known as ARC, Branum’s company is on target this year to remanufacture or recycle nearly 450,000 vacuum cleaners and other small appliances returned at big box stores such as Target and e-tailers such as Amazon.
vacuum cleaner reviews bagless As a notable player in the growing “reverse logistics” industry – so named for its inversion of the traditional manufacturer-to-consumer supply chain – ARC employs more than 80 people in several locations to supply discount retailers such as Fred’s, Rose’s and Big Lots with remanufactured small appliances that are as good as new.
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ARC’s main facility on Gordon Highway receives nearly 10 truckloads a day from big retailers such as Kmart, Sears and Bed Bath & Beyond. ARC does not deal in “large” appliances such as washing machines and refrigerators. Though Branum declines to discuss clients by name, who they are is not really a secret. The Augusta Chronicle widely reported the deal he inked with TTI Floor Care North America to refurbish Hoover and Dirt Devil vacuums in 2013. And a recent peek at what’s on pallets in his warehouses – steam cleaners from Haan, Eurkea vacuums from Electrolux and Mr. Coffee, Crock-Pot, Sunbeam and Seal-a-Meal brands from Jarden Consumer Products – suggests his customers are among the biggest in the small appliance industry. The age-old idiom states “one man’s trash is another man’s treasure.” But the treasure ARC deals in can hardly be considered trash. Most store returns are in excellent condition. Some have only minor issues, and many have nothing wrong with them at all.

“It’s buyer’s remorse, primarily. The majority of the public won’t hesitate to return an item,” Branum said, explaining lenient return policies popularized by big-box stores and e-tailers have created opportunities for companies such as his. Reverse logistics pioneer Wal-Mart, for example, keeps ARC supplied with returns from seven, 300,000-square-foot return centers nationwide. “It’s a North American problem,” Branum added. “Go buy a vacuum cleaner in Europe and try to take it back. By God, if you can’t prove there is something wrong with it, they will not take it back.” He said most small appliance makers have a return rate between 5 to 7 percent. So for every 100,000 vacuums Hoover produces, at least 5,000 could end up on ARC’s loading docks. The Utah-based Reverse Logistics Association estimates the total cost of all returns in America at between $150 and $200 billion a year, or roughly 7 percent to 10 percent of production costs. Gailen Vick, the association’s executive director, said returned merchandise has always been a problem for manufacturers and retailers.

But it’s only been in the last decade they took the problem seriously, he said, partly to be environmentally conscious, but mostly to pad their bottom lines. When one producer or retailer develops a profitable reverse logistics plan, he said, competitors must follow suit to keep margins in line. “That’s why you see companies like Mark’s growing so fast,” Vick said. “If you’re really, really good, retailers and manufacturers are going to want to do business with you. It doesn’t matter to them that their competitors use the same vendor because they all just want their reverse logistics problems solved.” WHEN THE TRACTOR TRAILERS roll in at ARC, employees inventory each unit at arrival. Those that clearly aren’t salvageable are put to the side. Those that can be rebuilt get dismantled, inspected part-by-part, thoroughly cleaned and then reassembled on one of 11 production lines. Complete disassembly and reassembly eliminates the time of troubleshooting what, if anything, was “wrong” with the unit.

After going through a final quality-control inspection, each item is repackaged with a reprinted owner’s manual in an all-new box before getting trucked to ARC’s warehouse-distribution center on Olive Road. Printing and paper is one of Branum’s largest non-personnel expenses – it spends nearly $1 million a year just on corrugated boxes. The 92,000-sqaure-foot distribution facility – a former Sears warehouse – ships out about 800 units daily. Most are bound for discount retailers but some low-volume and out-of-production models are shipped directly to consumers through ARC’s eBay store. Others end up on the sales floor of the company’s factory outlet store attached to the Gordon Highway remanufacturing plant. As a private company, ARC does not disclose its revenues. But Branum acknowledged he retains all profits on units he sells directly. ARC’s retail prices vary, but they generally fetch half of what a factory-new model would. “Everyone who comes in buys something,” Branum said of the 1½-year-old factory outlet store.

“Everybody loves a deal. It doesn’t matter who you are or how much money you’ve got.” Items that can’t be refurbished get sent to ARC’s 32,000-square-foot recycling plant on New Savannah Road, where they are unceremoniously put through a 4-ton-per hour industrial shredder. The shredded metal is sold to CMC’s nearby scrap metal yard while the rest gets packaged for Owl Plastics, a Chinese plastic recycler and precious-metal recovery firm. Three other recyclers haul off the corrugated boxes, polystyrene containers and plastic wrap that appliances arrive in. ARC’s one-stop refurbishing and recycling operation enables its manufacturer clients to turn a profit on previously written off goods, and it helps keep recyclable materials out of landfills, which was where most small appliance returns were ending up in the company’s early days. BRANUM SAW THE PROBLEM first hand when he still owned the sewing and vacuum store (he sold it in 2013 to his former general manager, Nick Meabon).

When Branum’s Dirt Devil rep invited him to Cleveland for a manufacturing plant tour in 2001, he noticed an inordinate number of fully-assembled vacuums sitting in waste bins. “There were thousands of them,” recalled Branum, who convinced the company it would cost less to let him take the vacuums off their hands than pay to dump them in a landfill. After spending about six months rebuilding them in a 16,000-square-foot space behind his store until he had enough to sell. Hancock Fabrics bought the lot for $100,000. When Dirt Devil heard about it, they asked Branum to become a full-fledged remanufacturing contractor and began sending him 80,000 units a year. The company grew steadily but shifted into overdrive in 2013 when Branum told Hong Kong-based TTI he could refurbish their returns more profitably in Georgia than they could at their in-house remanufacturing plant in Juarez, Mexico. It proved be a bigger challenge than he anticipated. “At first I thought I bit off more than I could chew because I didn’t realize how much infrastructure had to be built when the first trucks started rolling in,” he said of the nine-month period his workforce swell from a dozen to more than 100 while his volume skyrocketed from 80,000 pieces a year to over a half million.

That Branum successfully convinced a Chinese-based multinational to move a labor-intensive business from south of the border to America is a testament to his low-cost, no-frills business ethos. ARC has a lean administrative staff and no executive bureaucracy. It has no marketing overhead to speak of, and all its facilities – which Branum buys instead of leases – are class B and C properties. The main office on Gordon Highway, for example, is the old Marks Handkerchief Manufacturing Co. Every one of its 60 years of age shows, but it works well enough for Branum’s needs. “What we do is not sexy,” he said. “It’s not something a lot of people think of.” BUT ARC IS NOT Branum’s only concern. He also has a 50 percent stake in two start-up companies in Union Point, Ga., based around LED lighting technology. One is LifeLike LED, a joint venture with Chinese lighting company Zhejiang Haikang Science and Technology Co. Ltd. to assemble and distribute its Hiklife brand of indoor-outdoor LED display signs in North America beginning in the fall.

The other, Agronomic Pod Systems, is a manufacturing company planning to build room-sized greenhouses marketed to people living in urban areas and polluted environments, such as China. “I’ve been to China twice since February,” Branum says. “They have polluted their environment so bad that they don’t trust their own food. So the idea of having a closed environment they can totally control and provide safe food is a big deal.” He said he’s working with PhytoSynthetix LLC – a company spun off from agricultural research at the University of Georgia – to assemble their proprietary Grow-Ray brand LED light bar systems in Union Point and test them for possible use in Agronomic’s “grow cubes.” Branum is setting up the ventures n Union Point’s former Georgia Bathware Inc. plant, which economic development offered to him at a reduced rate as an incentive launch the businesses in job-starved Greene County. Not one to sit still, Branum also is negotiating a refurbishing deal with an undisclosed manufacturer of pressure washing machines.